1-916-804-1337 or email

Leah G. wrote:  "The waterproof makeup is fantastic.  My daughter Clare went to a hot sweaty pool and lake filled five weeks of summer camp.  She did not have a single problem!  Thanks." 
This is not an uncommon message I receive.  This makeup is truly life-changing!

Amazing Waterproof Eyeliner and Eyebrow cosmetics
made from the highest quality ingredients. 
All eye care products are non-carcinogenic.

For the appearance of lashes, and the best waterproof adhesion, apply gel liner to inside of upper lid where lashes grow from and then apply IE Eyeliner Pencil to upper & lower eyelid rims and smudge slightly.  For brows, apply light strokes of IE Gel Liner, then add light layers of IE Eyebrow Pencil and/or Brush On Brow Powder until desired look is created.  Brush inside & outside brow to soften coloring, giving a more natural appearance. 

*To order, please either go directly to Shopping Cart (on left side of page) or double click on picture.


(Pictures with Natural Looking False Eyelash style "Secret" on Eyelashes page.)

Click here here to view
Cheryn's Eyeliner & Eyebrow Makeup Video



Directions for applying all make-up:
Apply makeup to the inside of the lids where lashes normally grow out from.  You can use either the IE Eyeliner Pencils or the wonderfully waterproof IE Gel Eyeliner or new Gel Shadow Eyeliners.  The Creme Shadows are identical in wear to the Gel Liners, but lighter and less conspicuous colors making them ideal for use on men or children..  Then create a blended smokey eyelid right above the lash line, by applying the IE Eyeliner Pencil and smudge with the sponge tip.  You don't want a "severe" line on the lid, but a soft blended look, like when there are lashes.  This will give color to the lids & restore their natural beauty. 
Works great on eyebrows, too!  (Just lightly draw on brow "hair-like" strokes with eyeliner brush.)   

Click here for application video

Suggestions for men and children:
Use Coal, Brownie IE Eyeliner Pencils, Brownie Points or Tip Taupe Gel Shadow Liner for children and men.  I suggest the Tip Taupe for children under 10 for a very subtle, non-conspicuous look. (Proper application will not look like the girl, boy or even adult male has make-up on!)  Use instructions above using a light application.

*New pencils might not extend without turning several times clockwise (sometime even as many as 30!).  Pencils will not retract so be cautious and turn slowly so it won’t extend too long.

Indelible Eyeliner Pencils with Sponge Tip are available in colors:
Pitch Black (black)
*previously called Raven, 
Brownstone (dark brown) *previously called Brownie,
Coal (dark grey).
These pencils are the best Waterproof pencils I have ever found!!  However, they are best used over &/or along with the Indelible Gel Eyeliners.
*Retail price is $10.95 each.

Indelible Eyebrow Pencils with Brush Tip are available in:
Dove (black),
*Black Coffee (black/brown), 
Brunette (dark brown), Natural Taupe (light brown), *Blondi (blonde),
Waterproof and wonderful!
*Retail price is $10.95 each.

Indelible Gel Eyeliner
Indelible Gel Eyeliner is a waterproof, long-wearing liquid gel eyeliner. 
Smudgeproof, waterproof, superbly comfortable liner glides on smoothly for a precise line. Formulated for sensitive eyes; alcohol free and mineral oil free, contact lens safe.  (See instructions for application above & ingredients on bottom of page).
Available in colors:
Black Out (black),
Chocolate Mousse (dark brown/black), 
*Brownie Points (light brown) 
*Tip Taupe (blonde brown)
These *new colors are called Creme Shadows and are identical in wear to the Gel Liners on the eyes. These colors are labeled as Eye Shadow products, but they don't wear any differently.  They are a little lighter, which makes them perfect for girls or boys, and men, too. These two lighter colors are also ideal for the eyebrows, too.
*Retail $10.95 without brush/ $17.95 with brush

*New!  BGDL Eyebrow Makeup Sealer  .5oz
The Bald Girls Do Lunch®  Eyebrow Makeup Sealer is a fabulous product that adds extra security for those with oily brow areas.  The Sealer is so fantastic that eyebrow powder will even stay on! 
(I put it on over my IE Eyebrow Pencil or Powder products for added security during times where there is extreme humidity or oilyness in my skin.  Not to be used over the Waterproof Indelible IE Creme Shadow Eye Liner).
*Retail price $29.95

Indelible Makeup Remover  
Wipe away your waterproofs! This super gentle, oil-based Makeup Remover is specially designed to remove all of the Indelible Cosmetics products.  Our advanced formula contains a unique blending of Vitamin E, Jojoba, and Olive Oil that will leave your skin soft and supple with every use.
Retail prices:
$4.95   (1 oz)  
$14.95  (6.5 oz)

Indelible Eyeliner Brush #500
Ideal for applying Indelible Gel Eyeliner. *New improved wider brush for easier application. 
Retail price is $9.95
(Buy IE Gel & brush set for $17.95)

Brush On Brow Powder
Create natural and beautiful looking brows. This product adds color to fill in sparse areas on your own brows or create the exact color you desire for your "Natural Brows".  
For finer hair like appearance, wet Eyeliner Brush lightly & apply product in fine, light hairlike strokes.
Available in colors:
Black, Black/Brown, Dark Brown, Natural Taupe (medium brown), or Lite Brown.
Retail price is $10

Brow Powder Brush
The Brow Powder Brush is perfect for highlighting the eyebrow area, or darkening the "Natural Brows", as well as for applying a thicker application of the Gel Eyeliner to the eyelash area.
Suggestion:  To make waterproof, lightly wet brush when using Brush On Brow Powder.  Or, apply with light strokes using the eyeliner brush the Eyeliner Gel.  Both work fantastic!
Retail price is $9.95
Or buy Brow Powder & Brow Brush set for $17.95


BGDL Eyebrow Make-up Sealer:
Water, propylene glycol, PVP/dimethylaminothylmethacrylate, copolymer, polysorbate 20, carbomer 940, triethanolamine, diazolidinyl urea, methylparaben, propyl-paraben

IE Gel Eyeliner:

Isododecane, Polyethylene, Cyclopentasiloxane, Trimethylsiloxysilicate, Disteardimonium Hectorite, Hydrogenated Polyisobutene, Phenyl Trimethicone, Propylene Carbonate, Lecithin, Barium Sulfate, Phenoxyethanol, Isopropylparaben, Isobutylparaben, Butylparaben, BHT, [+/- (May Contain):  Mica (77019), Titanium Dioxide (77891), Iron Oxides (77491, 77492, 77499), Carmine (75470), Ultramarines (77007), Chromium Oxide Greens (77288), Chromium Hydroxide Green (77289), Ferric Ferrocyanide (77510)]

Ingredients for IE Cream Eyeshadows:

Isododecane, Cyclopentasiloxane, Trimethylsiloxysilicate, Polyethylene, Disteardimonium Hectorite, Phenyl Trimethicone, Dimethicone, Hydrogenated Polyisobutene, Propylene Carbonate, Lecithin, Trihydroxystearin, Tocopheryl Acetate (Vit. E), BHT, [+/- (May Contain):  Mica (77019), Titanium Dioxide (77891), Iron Oxides (77491, 77492, 77499), Carmine (75470), Ultramarines (77007), Chromium Oxide Greens (77288), Chromium Hydroxide Green (77289), Ferric Ferrocyanide (77510), Ferric Ammonium Ferrocyanide (77520)

Ingredients for IE Eyeliner Pencils:

Cyclomethicone, Synthetic Beeswax, Arachidyl Behenate, Microcrystalline Wax (Cera Microcrystallina), Quarternium-18 Hectorite, Mineral Oil (Paraffinum Liquidum), Propylene Carbonate, Tocopheryl Acetate, Aloe Barbadensis Leaf Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Methylparaben, Propylparaben, BHT, [ +/- (May Contain):  Mica (77019), Titanium Dioxide (77891), Iron Oxides (77491, 77492, 77499), Bismuth Oxychloride (77163), Carmine (75470), Manganese Violet (77742), Aluminum Powder (77000), Bronze Powder (77400), Copper Powder (77400), Yellow 5 Lake (19140:1), Blue 1 Lake (42090:2), Red 40 Lake (16035:1),  Chromium Hydroxide Green (77289), Chromium Oxide Greens (77288), Ferric Ferrocyanide (77510), Ultramarines (77007), Zinc Oxide (77947)]


All Hypo-allergenic.

THIS MAKE-UP STAYS ON!  (Expect once a day touch-ups or only after extreme sports or humidity, and virtually no more problems with makeup collecting in corners of eyes!)

This make-up is a definite life changer!!!


*I have many times heard people comment to me once they realize I don't have any eyelashes that they never could tell.  I truly have mastered how to apply makeup to look like I don't have makeup on!  For many years I didn't want anyone attention to even be drawn to my eyes or brows, so I wanted my makeup to be as discreet as possible.  That's why children can even where this makeup, as well as men, too. 

Here is my own makeup regimen that takes me about 5 minutes to do.  Of course practice is the key, but it is possible and I believe, because I have seen, that anyone can do it! 

I "paint" the IE Chocolate Mousse Gel Liner on the inside of my upper lids and the IE Brownie Point Cream Shadow on the inside lower lids.  (It has a softer, more translucent color.) 
I then apply the Brownstone IE Eyeliner Pencil to the upper edge of my top lid and lower edge of my bottom lid, putting more product on the outsides of my eyes.  I then smudge the makeup with the sponge tip on the end of the pencil to make a smokey look.  The idea is to add color to the lid where the curl of the lashes normally would be.  Often there is a lighter color on the tissue of the lids so by applying color it creates the illusion of lashes.    

For my eyebrows, I first put a light shading of the IE Brownie Point on my eyebrows as a base, then I apply the IE Black Coffee eyebrow pencil over it in light strokes until it has the darkness I desire.  I brush/stroke over the brow makeup with the "mascara wand" end to give a very soft hair like appearance.  I apply, brush lightly using the end wand, apply more, brush, etc., until the look has been achieved.  I don't want anything to look fake, like a stencil, so I just apply in these steps until the desired look is achieved.  To look my absolute best I will finish my brows with the brow powder. 

 If I only want to wear Brow pencil or Brow Shadow then I'll use the BGDL Eyebrow Makeup Sealer.  All these techniques create the makeup very waterproof that virtually stays on under all conditions.  I wake up each day and my makeup is still on! No more dreaded chiropractor appointments where my brows would end up on the paper!  :) 
I can wash my face fresh or I can add more makeup on if I choose.  There are no materials in the makeup products that are harmful if you choose to leave it on all the time, like I do.  :)   Please call me (Cheryn) if you need any help.

*I want to stress the importance that the waterproof products for eyes, eyebrows and scalp cover are wonderfully waterproof, and will stay on through virtually any situation BUT if you touch your eyes/brow/scalp area where the make-up is on it will activate the oil glands and the make-up will then possibly smear or come off.  If you don't touch/rub your skin the make-up will stay on amazingly!  
Waterproof Indelible Eye IE Gel Eyeliner   $10.95
Doesn't dry shiny.  Best used along with Waterproof Indelible IE Eyeliner Pencil (below)

*or click here to buy IE Gel Eyeliner with brush $17.95

  Black Out       Chocolate Mousse
                        (like Black/Brown)

Waterproof Indelible Eye IE Eyeliner Pencils    $10.95 
*for removing "pale" color on lids where lashes were; creating a "shaded smoky" look on both upper and lower eyelids to give the appearance of lashes.


*New casing for Pitch Black & Brownstone

  Pitch Black   Brownstone    Coal
  (previously     (previously
 called Raven)   called Brownie


Waterproof Indelible Eye IE Creme Shadow Eye Liner  $10.95 
(for young girls, boys & men, too!)
*IDEAL for eyebrows, too! 
I put this product on my lower lid (& my eyebrows) as it gives a softer appearance.  Also, it doesn't dry shiny.  

Click here to buy IE Creme Shadow with brush $17.95


Brownie Points
       Tip Taupe 
Both colors are called a "shadow", but is waterproof like the gel!  Doesn't dry shiny & is absolutely awesome makeup for the brows!!  I use it for my lower eyelids, too.
(*Finish off the look using the Waterproof Indelible Eye IE Eyeliner Pencil (below) as shown in video.

(Above "Waterproof Indelible Eye IE Creme Shadow" are ideal for eyebrows, too!  I put on my brows as a base and then apply the Eyebrow Pencil for the most natural look.)

IE Eyebrow Pencils

  Dove    Black Coffee   Brunette
Natural Taupe                Blondi

Eye Liner Brush  #500
Click here to buy Waterproof Indelible Eye IE Gel Eyeliner with brush $17.95

Click here to buy Waterproof Indelible Eye IE Creme Shadow with brush (for eyebrows) $17.95

BGDL® Eyebrow Makeup Sealer in two sizes
.25oz  $20
.5oz    $30

This is a wonderful product to apply over the eyebrow pencil and/or eyebrow powder makeup to provide added security for any ALL-DAY activities.  (If your skin is excessively oily then you can apply this over the Waterproof Indelible IE Gel Creme Shadow Eyeliner used on eyebrows.  Usually never necessary, though).

•Invisible protection.
•Scratch and rub resistant.
•Stays on until you take your eyebrow makeup off.

How to apply:
Powder: Apply brow powder or pencil in shape desired over clean, bare skin or skin prepped with skin primer or foundation.
Sealer: Wipe excess Sealer from brush back into bottle by wiping in bottleneck.  Typically, a few quick wipes and you still have plenty of Sealer still on the brush.

Brush the Sealer lightly over entire brow coating entirely.  Do not over do it.  A thin coating with one "pass" of the brush goes a long way.  The Sealer will glide on, coat the powder/pencil, bond with it and "lock it in place".  It dries invisibly, so you can apply beyond powder/pencil application onto bare skin.  Going beyond brow color also enhances the durability.  If Sealer drips off your brow after application, you had too much on the brush.

When the Sealer is completely dry, touching your brows in normal activities will not disturb it.  Be sure to let Sealer dry completely before touching with fingers, clothing or hair.  Sealer appears matte and is rub resistant when fully dry.

Caution: Do not use over irritated or broken skin.  It is unlikely, but discontinue use if any irritation should appear.

Your Sealer may darken and thicken slightly with repeated use.  The effectiveness is unchanged.  This is minimized when brush is wiped clean between uses.

*read below about this fantastic organization!

Indelible Eye IE Makeup Remover
$4.95  (1 oz.)  
$14.95  (6.5 oz.)
*(This makeup remover was made specifically to remove the IE Makeup.  That is how well the eye and brow makeup stays on.  I've never seen any other remover take the makeup off as well).

Brush On Brow Powder

    Raven                Black/Brown
Dark Brown                 Taupe
(very dark brown)    (dk brown)

 Lite Brown         

Eyebrow Brush #620

Create natural and beautiful looking brows with this wonderful powder and brush. Purchase here together and save.

You asked and we answered. It’s finally here – Mascara by Revitalash®! Maximize your lashes even more. With our high performance, clump-free formula your lashes will look thicker, fuller and more luscious than ever. And our custom designed brush will separate and define for an eye-popping finish. Used together with Revitalash®, the results are even more stunning. Mascara by Revitalash® frames your eyes so your true beauty shines through.  Available in Black or Dark Brown.(Please call 866-324-0908 before ordering to check availability).
Retail Price $24
7.39 mL/0.25 Fl. Oz.

*Every purchase of
Bald Girls Do Lunch®
Sealer supports the work of the Bald Girls Do Lunch® nonprofit - the only network
created specifically for women with the autoimmune hair loss condition, alopecia areata.  With global influence, BGDL improves the lives of women with alopecia in person, online and via the web.




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